The Juilliard School, photo by Stefano Pasqualetti
Lawrence Perelman founded SEMANTIX CREATIVE GROUP in 2006.
The firm’s founding client was the Salzburg Festival and remains a client to this day.
In a career spanning over twenty-five years, Lawrence has provided business strategy, PR/Communications, marketing and other strategic advisory services to some of the great artists of our time along with institutions, companies and foundations related in the culture, humanities and performing arts sectors. Clients have included Martha Argerich, Herbert Blomstedt, Manfred Honeck, Anne-Sophie Mutter, Gianandrea Noseda, Carlos Miguel Prieto, Julian Rachnlin, Jeannette Sorrell, Abu Dhabi Music & Arts Foundation, Apollo’s Fire, Carnegie Hall, Carnegie Hall+, Chicago Symphony Orchestra, Cincinnati Symphony Orchestra, Columbia Artists, Daniele Rustioni, Dresden Music Festival, IDAGIO, Living the Creative Life, medici.tv, Munich Philharmonic, New York City Opera, Pittsburgh Symphony Orchestra, Rare Violins of New York, Salzburg Festival, Sony Classical, Teatr Wielki - Polish National Opera, Teatro Regio Torino, The Packard Humanities Institute, University Musical Society, Verdi Festival, Wiener Konzerthaus and Wiener Philharmoniker.
Lawrence is also a Co-Founder & Business Strategy Consultant for Carnegie Hall+.
He is the author of American Impresario: William F. Buckley, Jr. and the Elements of American Character (Bombardier Books) which was published in February 2025. He has been featured as a guest on Firing Line with Margaret Hoover and Mornings with Maria on Fox Business hosted by Maria Bartiromo.
A native of St. Paul, Minnesota, Lawrence attended Manhattan School of Music studying piano performance and completed his undergraduate studies at Macalester College.
Lawrence received his MBA from Columbia Business School.