The Juilliard School, photo by Stefano Pasqualetti
Lawrence Perelman founded SEMANTIX CREATIVE GROUP in 2006.
The firm’s founding client was the Salzburg Festival and remains a client to this day.
In a career spanning over twenty-five years, Lawrence has provided public relations, marketing and strategic advisory services to some of the great artists of our time along with institutions, companies and foundations related to the performing arts. They include Martha Argerich, Herbert Blomstedt, Manfred Honeck, Anne-Sophie Mutter, Gianandrea Noseda, Carlos Miguel Prieto, Julian Rachnlin, Jeannette Sorrell, Abu Dhabi Music & Arts Foundation, Apollo’s Fire, Carnegie Hall, Carnegie Hall+, Chicago Symphony Orchestra, Cincinnati Symphony Orchestra, Columbia Artists, Dresden Music Festival, IDAGIO, medici.tv, Munich Philharmonic, New York City Opera, Pittsburgh Symphony Orchestra, Salzburg Festival, Sony Classical, Teatr Wielki - Polish National Opera, Teatro Regio Torino, The Packard Humanities Institute, University Musical Society, Verdi Festival, Wiener Konzerthaus and Wiener Philharmoniker.
Lawrence is also a Co-Founder & Business Strategy Consultant for Carnegie Hall+.
He is the author of American Impresario: William F. Buckley, Jr. and the Elements of American Character.
A native of St. Paul, Minnesota, Lawrence attended Manhattan School of Music studying piano performance and completed his undergraduate studies at Macalester College.
Lawrence received his MBA from Columbia Business School.